Patient experience and Co-Creation in Health

Co-creating patient experience in health, pharma and wellbeing

Companies increasingly use crowdsourcing strategicaly: Cisco’s I-Prize

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La co-creación es una tendencia imparable ya

Yannig Roth / This is my blog

Actually both brands and companies increasingly use crowdsourcing in their strategies: brands do it often for marketing and communication, companies do in for innovation. The latter has been described in a recently published article: Test-Driving the Future: How Design Competitions Are Changing Innovation, written by three London researchers, and published in Academy of Management Perspectives. It focuses on innovation-related crowdsourcing, like Cisco’s and GE’s challenges. Let me give some information about the former in this post.

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Autor: Carlos Bezos Daleske

Siento curiosidad por todo lo relacionado con personas y organizaciones, especialmente en salud. Me gusta trabajar con personas y con su capacidad de innovación y co-creación. www.iexp.es I feel very curious about everything related to people and organizations, especially in healthcare. I enjoy working with people and their ability to innovate and co-create. www.iexp.es

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