Patient experience and Co-Creation in Health

Co-creating patient experience in health, pharma and wellbeing

Entering the participation era – Three business trends 2013

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Don’t ask what customers want, go native!Half of Fortune 500 companies are working with co-creation. According to 3M, co-creation projects are 8 times more profitable than usual R&D projects. Customers set in front of a given situation or technology are capable of designing commercially interesting products and services. We witness it daily it in our projects, but BMW, Nivea Black & White, Daimler Car2Go or FIAT Ecodrive are benchmark examples. Our added value is to blend our people centered methodologies with open innovation and crowdsourcig tools.

Towards innovative and collaborative organizations

90% of employees working in organisational innovation projects feel more efficient and 85% more productive, but 80% doubt their organizations are able to master this change. These are our figures, but the IBM Global CEO Study 2012 shows that collaborative work approaches are seen by 63% of global CEO’s as a key competitive advantage. Is your organization ready?

Patient experience and co-created health services

We’ve recently worked intensively in the health and biotechnology sectors: services co-designed by patients increase clearly customer acceptance and ensure patient referral to new customers with direct impact in turnover. The impact will grow as one single patient with 150 social media connections can reach within 8 weeks 450.000 people, including referring doctors and potential customers.




Autor: Carlos Bezos Daleske

Siento curiosidad por todo lo relacionado con personas y organizaciones, especialmente en salud. Me gusta trabajar con personas y con su capacidad de innovación y co-creación. I feel very curious about everything related to people and organizations, especially in healthcare. I enjoy working with people and their ability to innovate and co-create.


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