Patient experience and Co-Creation in Health

Co-creating patient experience in health, pharma and wellbeing

ValueCreation and New Health Foundation sign strategic alliance to promote a new paradigm in healthcare

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Emilio Herrera, president of the New Health Foundation, and Carlos Bezos, founder of ValueCreation, chose the facilities of Hub Madrid Madrid as a co-creation and innovation framework to sign a strategic partnership between both entities.
The goal of the partnership is to promote a truly patient-centered healthcare; in private and public health, pharma industry, welbeing and dependency.

Carlos Bezos and Emilio Herrera signing the strategic alliance in the Hub Madrid

Carlos Bezos and Emilio Herrera signing the strategic alliance in the Hub Madrid

At a recent congress on genetic diagnostics several doctors agreed: “we all say that we are patient oriented, but very few actually live this approach.” Why should clinics, hospitals, pharmaceutical companies or insurance companies with excellent processes, and good patient care adopt a model focused on patients? In addition to the benefits for patients and society, patient-centered models of co-creation and have important advantages for health organizations, pharmacy and care:
■ Over 80% of technological developments, products and services in health and pharmacy fail or do not meet economic goals.
■ One reason proven by several studiies is that health innovation and development is done for patients, and not with patients.
■ In recent years some companies have achieved results up to eight times more profitable than traditional approaches, thanks to new techniques and design methodologies, that include customer development, testing and promotion. these techniques known under the umbrella-word “co-creation” were born as a result of open innovation.
■ The main advantage of working directly with clients is that you can identify the real needs of real people in real environments and find joint solutions that are much more likely to succeed.

More advantages can be read in this post.

Strategic Alliance Activities
New Health Foundation and ValuerCreation want to promote this paradigm shift towards patient-centered health and co-creation models by three kinds of actions:

Action training: practical workshops based on real cases proposed by the organization in order to test and implement various methods for a patient-focused organization. For instance patient experience, patient journey, empathy maps, how to start living labs, patient-focused business strategies, designing patient-centered services, co-creation with patients, building patient communities, crowdsourcing, open innovation, ethnography for health, commercial ethnography, netnography, etc.

Projects: operational work with private and public health organizations, pharmaceutical companies and insurance companies to create and implement patient communities, patient design and stakeholder services, R & D with patients, scientific and commercial living labs, as well as marketing strategies based on working directly with patients.

Research and Publications: New Health Foundation and  ValueCreationhave a long history in scientific research (health on one hand and an etnography on the other) they want to develop now jointly.

A broad experience in health and unser centered innovation
New Health Foundation, though newly established, provides in depth experience of its members in innovative solutions for health and prevention. It works to promote health care, achieving reduction in the prevalence of chronic diseases and improve well-being of people, improving health of chronic patients, promoting independence using personal autonomy and transforming advanced disease into quality of life improvement. The entities that constitute the foundation work close togehter with the Spanish Ministry of Health, the health offices in several Spanish regions, insurance companies, pharmaceutical companies, private hospitals, etc..

ValueCreation brings its knowledge and 5 years experience in methodologies for co-creation, user and end customer as well as patient driven innovation, that have been applied succesfully in clinics, elderly environments, biothechnology and business organization.


Autor: Carlos Bezos Daleske

Siento curiosidad por todo lo relacionado con personas y organizaciones, especialmente en salud. Me gusta trabajar con personas y con su capacidad de innovación y co-creación. I feel very curious about everything related to people and organizations, especially in healthcare. I enjoy working with people and their ability to innovate and co-create.


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